2017 Blog Stats and 2018 Goals

My brother Ben and I started this blog in late January – almost a year ago. And looking back on 2017 I thought it would be interesting to share year 1 of blog stats for those interested in what running a blog actually can look like.

Starting a blog certainly isn’t a get rich fast scheme. It’s a lot of work and consistency is key. If you calculated what we’ve made vs. hours worked it’s far less than minimum wage. And, except for some refer a friend links to services like Plastiq and Recharge, we haven’t collected a dime from our riches (lol). We joke to our spouses that soon we’ll be able to take them out to a fancy dinner after 500+ posts!

Our first (temporary) website header. Note neither of us have even been to Easter Island…

2017 Blog Stats

Some key ones to start. Here’s a look at our Google Analytics sessions per week from the year. Our first post was on January 18th, 2017 and was Ben’s review of the Westin Las Vegas right off the Strip.

2017 Audience Overview by week

You’ll notice a few large spikes. Those are 100% due to the support of big blogs like View from the Wing and Doctor of Credit. When they link to a post of ours it is a huge driver of hits – and helps search results. For instance, yesterday DoC linked to our Visa Infinite golf article and we got 500+ hits in one day solely from that referral.

The biggest surprise for us was how fast it was to consistently get a few thousand hits a month. Of course there was A LOT of time creating posts that went into that but “getting over the hump” has been the hardest part. We were hoping to be more around 10,000 hits per month at a year in and probably will be around 6,000 for the month of January instead.

Distractions take a clear hit on numbers as well. Ben welcoming his daughter in May, me enjoying my Maldives trip, us both enjoying time with family over the holidays, etc. The numbers clearly reflect those down times where we produced less content.

Oh well, onwards and upwards!

2017 blog stats

2018 Goals

From the above you can see the true breakdown of sessions and users. We have some real work to do on our bounce rate as 80% of people come to the site and leave without going anywhere else. Our email list is also something we’d like to really expand on – we simply send out a once weekly email with a link to each post from the past 7 days.

With me expecting my first child in May some goals may be a bit tricky but we don’t have any doubts that we’ll be able to blow away 43,000 sessions in 2018.  Especially since we started the blog in mid-January and it took awhile to start getting search hits and followers.

For me the main goals for 2018 are as follows:

  • Create more “how to” guides for our beginner level readers
  • Dig into award sweet spots and answers to common questions – “best way to get business class to India” would be one example
  • Consistently plan content and be on time with daily posts
  • Continue to do weekly roundups of posts from other blogs. We don’t feel the need to write a post for something that 10 other blogs have already covered but want to make sure our readers know about those just in case they didn’t catch a big piece of points and miles news.
  • Use social media more (something we’re terrible at!)

Bottom Line

2018 blog stats, who knows! But I think an achievable goal is 100,000 sessions this year and 10,000 hits/month by the end of the year. This has been a fun hobby for the most part but also a lot of work. We are very interested to see where the next year takes us!

As always, thank you for reading! Feel free to contact us if there’s any feedback you’d like to give us.

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2 thoughts on “2017 Blog Stats and 2018 Goals

  1. This is awesome stuff. As I also live in Phoenix and have a full time job, it’s great to see the perspective of this “game” from fellow normal consumers. Keep it up.

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