New Chase Sapphire Reserve Commercial

Maybe it’s just me, but I rarely see television commercials for credit cards that I actually use. Typically I find myself seeing an overload of Capital One Venture Card and Discover commercials when I’m in front of the TV. Maybe the best cards typically don’t need heavy TV marketing? Anyway, that changed last night when I was surprised to see a new Chase Sapphire Reserve commercial starring famous comedian James Corden and photographer Elton Anderson. I think it’s pretty good as far as commercials go:

Chase: Full Steam Ahead With Sapphire Reserve

I’ll be the first to admit I was pretty concerned when the Wall Street Journal ran a piece a little while back that indicated the Sapphire Reserve might be too generous for cardholders. Furthermore, Chase began to lightly tweak the card’s benefits earlier this year. While these changes were nothing to worry about on their own, the fear was that more were coming.

Fortunately, the new commercial clearly markets the Sapphire Reserve’s core benefit of 3X points on travel and dining. That’s really what we’re all here for. As long as the $300 annual travel credit, Priority Pass membership, and 3X travel/dining are here to stay, then I’ll likely be hanging onto the card indefinitely. Unless of course another card appears that has an even better reward structure, which I find unlikely for the time being.

Our Card Rotation

As a reminder, my household uses a three card rotation for all of our spending: Chase Sapphire Reserve, American Express Everyday Preferred, and American Express Blue Business Plus.

Remember, Amex Membership Rewards and Chase Ultimate Rewards points are typically valued at ~ 1.8 cents each. As a result, our earnings structure looks like this:

  • Travel & Dining: 3X Points Chase Sapphire Reserve (5.4% Value)
  • Gas: 3X Points Amex EDP (5.4% Value)
  • Groceries: 4.5X Points Amex EDP (8.1% Value)
  • Everything Else: 2X Points Amex BBP (3.6% Value)

Bottom Line

I’m happy to see a renewed commitment to the Sapphire Reserve card from Chase. If anything, it gives me hope that it’s great rewards structure is here to stay. If you still don’t carry the Sapphire Reserve, click here to earn a 50,000 point sign up bonus. Full disclosure, I earn a 10,000 point referral for anyone that signs up using my link. Thank you for supporting the blog!

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